by BeauHD | Jun 24, 2022 | advertising
According to the Wall Street Journal, Comcast's NBCUniversal subsidiary and Google are the "top contenders" for Netflix's upcoming ad-supported streaming tier. "After many years of resisting ads, Netflix CEO Reed Hastings announced the plan for an ad-supported tier in...
by EditorDavid | Jun 19, 2022 | advertising
From the MacRumors blog earlier this week: Germany's Federal Cartel Office, the Bundeskartellamt, has initiated proceedings against Apple to investigate whether its tracking rules and anti-tracking technology are anti-competitive and self-serving, according to a press...
by EditorDavid | May 29, 2022 | advertising
An international investigation uncovered some disturbing results, reports the Washington Post. "Millions of children had their online behaviors and personal information tracked by the apps and websites they used for school during the pandemic..." The educational tools...
by BeauHD | May 11, 2022 | advertising
Sen. Sheldon Whitehouse (D-R.I.) and Rep. Anna Eshoo (D-Calif.) on Tuesday introduced a bill to regulate the volume of commercials shown on streaming platforms. The Hill reports: The bill is known as the Commercial Advertisement Loudness Mitigation (CALM)...
by BeauHD | May 5, 2022 | advertising
TikTok is launching a new way for the top creators on its billion-user app make money -- and for advertisers to reach the cream of the short-form video crop. Variety reports: The company announced TikTok Pulse, an advertising program to let marketers buy inventory in...
by BeauHD | Apr 30, 2022 | advertising
A report released last week contends that Amazon uses voice data from its Echo devices to serve targeted ads on its own platforms and the web. The Verge reports: he report, produced by researchers affiliated with the University of Washington, UC Davis, UC Irvine, and...
